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•1 min read•from PetaPixel

Hasselblad Masters Photo Contest Accused of Shortlisting an AI Image

Hasselblad Masters Photo Contest Accused of Shortlisting an AI Image

A man and woman sit at a small round table outdoors at night, engaged in conversation. An arrow highlights a close-up of a Coca-Cola bottle and a white ashtray on the table.

Hasselblad unveiled the 70 finalists of Hasselblad Masters 2026, the company's first Masters competition since 2023. It didn't take long for controversy to emerge, including allegations that a finalist used generative AI to create one of their images.

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